sports / hockey
5 hours ago

Utah Hockey Club Faces Trademark Hurdle Over 'Yeti' Name

Utah Hockey Club Faces Trademark Hurdle Over 'Yeti' Name
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7 Highlights
  • Utah Hockey Club faces legal hurdles over 'Yeti' team name.
  • Trademark issues arise from similar brand name with a cooler company.
  • Fans and players originally favored 'Utah Yeti' as the team name.
  • Other name options like 'Mammoth' and 'Outlaws' are now considered.
  • 'Utah Yeti' rejected due to potential confusion with coolers.
  • Trademark objection allows three months for the team to contest.
  • The team explores new identities in case 'Yeti' is not approved.
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