India Introduces New 'INDIA Size' to Cater to Unique Body Structures
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- India unveils 'INDIA size' for diverse body types.
- Textile minister to cater sizes to local needs.
- 'Bha' footwear sizing resolves UK/US fit issues.
- 25,000 individuals scanned for new size chart.
- New sizing aims to cut inconsistencies and returns.
- Enhanced sizing charts to boost e-commerce in India.
- NIFT aids in collecting data for 'INDIA size'.