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India Introduces New 'INDIA Size' to Cater to Unique Body Structures

2 hours ago

India Introduces New 'INDIA Size' to Cater to Unique Body Structures
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7 Highlights

  • India unveils 'INDIA size' for diverse body types.
  • Textile minister to cater sizes to local needs.
    • 'Bha' footwear sizing resolves UK/US fit issues.
    • 25,000 individuals scanned for new size chart.
    • New sizing aims to cut inconsistencies and returns.
    • Enhanced sizing charts to boost e-commerce in India.
    • NIFT aids in collecting data for 'INDIA size'.
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