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Sports Broadcasts Thrive Amidst Decline in TV Audiences

1 hour ago

Sports Broadcasts Thrive Amidst Decline in TV Audiences
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7 Highlights

  • Euro 2024 final attracted 23.8M UK viewers, topping the year's audience numbers.
  • Olympics coverage dominated TV viewership for 17 days with millions watching.
    • Sky Sports and Channel 4 buck TV trends, recording significant viewership gains.
    • Live sports retain audiences due to their immediacy and wide appeal.
    • Sky Sports sees high engagement from under-35s and female viewers.
    • Football dominates TV viewership, surpassing the next nine sports combined.
    • Young audiences access almost half of their sports content via pay-TV channels.
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