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Sports Broadcasts Thrive Amidst Decline in TV Audiences
3 hours ago
- Euro 2024 final attracted 23.8M UK viewers, topping the year's audience numbers.
- Olympics coverage dominated TV viewership for 17 days with millions watching.
- Sky Sports and Channel 4 buck TV trends, recording significant viewership gains.
- Live sports retain audiences due to their immediacy and wide appeal.
- Sky Sports sees high engagement from under-35s and female viewers.
- Football dominates TV viewership, surpassing the next nine sports combined.
- Young audiences access almost half of their sports content via pay-TV channels.