Shaun White's Snow League Lands Major Broadcast Deal with NBC Sports
42 seconds ago
- Shaun White launches The Snow League in March 2025.
- NBC Sports secures media rights for The Snow League on Peacock and NBC.
- The first season starts in Aspen with snowboard halfpipe events.
- Future seasons to include freeskiing, big air, and slopestyle competitions.
- White aims to mirror F1's structure for consistent viewership.
- The initial prize purse for The Snow League is $1.5 million.
- Innovative formats and NBC storytelling enhance athlete profiles.