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Shaun White's Snow League Lands Major Broadcast Deal with NBC Sports

1 hour ago

Shaun White's Snow League Lands Major Broadcast Deal with NBC Sports
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7 Highlights

  • Shaun White launches The Snow League in March 2025.
  • NBC Sports secures media rights for The Snow League on Peacock and NBC.
    • The first season starts in Aspen with snowboard halfpipe events.
    • Future seasons to include freeskiing, big air, and slopestyle competitions.
    • White aims to mirror F1's structure for consistent viewership.
    • The initial prize purse for The Snow League is $1.5 million.
    • Innovative formats and NBC storytelling enhance athlete profiles.
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