Elon Musk's X Files Lawsuit Against Twitch Over Alleged Ad Boycott Conspiracy
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- Elon Musk's platform X sues Twitch over ad boycott claims.
- Musk accuses Twitch of not advertising on X since late 2022.
- X claims advertisers colluded to withhold ad spend after Musk takeover.
- Musk targets Twitch for X's significant ad revenue drop.
- X dropped Unilever from lawsuit after reaching an agreement.
- GARM initiative shut down amidst X's legal battle with Twitch.
- X's top 100 advertisers increased spending post-2023 elections.