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Elon Musk's X Files Lawsuit Against Twitch Over Alleged Ad Boycott Conspiracy

3 hours ago

Elon Musk's X Files Lawsuit Against Twitch Over Alleged Ad Boycott Conspiracy
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7 Highlights

  • X accuses Twitch of boycotting ads, causing revenue drops.
  • Musk's X claims Twitch led an ad collusion after 2022 acquisition.
    • Twitch allegedly coordinated ad spending cuts with others on X.
    • X settled with Unilever, showing diverse advertiser strategies.
    • GARM initiative ended due to Twitch lawsuit's intensity.
    • Despite allegations, X's top advertisers increased post-elections.
    • Musk's influence extends to controversial US demographic policies.
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