Dominance of Male, Conservative Influencers in News Industry Unveiled
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- 63% of news influencers in the U.S. are male, indicating gender disparity.
- 27% of news influencers are conservative, surpassing 21% liberal influencers.
- News influencers shape opinions significantly among U.S. adults.
- 37% of Americans under 30 get news from social media influencers regularly.
- Facebook's conservative influencers outnumber liberals nearly 3:1.
- TikTok shows a balanced gender and political distribution among influencers.
- 48% of influencers do not have a clear political orientation.