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Dominance of Male, Conservative Influencers in News Industry Unveiled

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Dominance of Male, Conservative Influencers in News Industry Unveiled
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7 Highlights

  • 63% of news influencers in the U.S. are male, indicating gender disparity.
  • 27% of news influencers are conservative, surpassing 21% liberal influencers.
    • News influencers shape opinions significantly among U.S. adults.
    • 37% of Americans under 30 get news from social media influencers regularly.
    • Facebook's conservative influencers outnumber liberals nearly 3:1.
    • TikTok shows a balanced gender and political distribution among influencers.
    • 48% of influencers do not have a clear political orientation.
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