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TikTok's Disappearance: A Cultural Non-event Despite 170M U.S. Users
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- TikTok faces a ban unless sold by January 19.
- Americans are not very concerned about TikTok's potential ban.
- TikTok has about 170 million users in the U.S.
- Protests arise as users switch to other Chinese apps.
- Creators turn to Instagram and YouTube for alternatives.
- Supreme Court upheld the ban if TikTok stays under Chinese ownership.
- E-commerce brands on TikTok need to find new platforms.
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