TikTok's Disappearance: A Cultural Non-event Despite 170M U.S. Users

TikTok's Disappearance: A Cultural Non-event Despite 170M U.S. Users
Generated image for illustrative purposes
7 Highlights
  • TikTok faces a ban unless sold by January 19.
  • Americans are not very concerned about TikTok's potential ban.
  • TikTok has about 170 million users in the U.S.
  • Protests arise as users switch to other Chinese apps.
  • Creators turn to Instagram and YouTube for alternatives.
  • Supreme Court upheld the ban if TikTok stays under Chinese ownership.
  • E-commerce brands on TikTok need to find new platforms.
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