Madonna's Daughter Lourdes Leon Stars in David Koma's First Ad Campaign for Resort 2025
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- Lourdes Leon, daughter of Madonna, featured in David Koma's first ad campaign for the Resort 2025 collection.
- The campaign marked the 15th anniversary of David Koma's fashion label, with Lourdes as his muse.
- “Because of the 15-year anniversary, I really wanted to add this personal artistic touch with the appearance of my first muse," he told WWD. "For a long time, I’ve been a fan of her beauty..."
- Lourdes posed in twelve images, modeling Koma's latest pieces against a gray backdrop.
- The outfits drew inspiration from sculpturist Isabelle Albuquerque and artist Veruschka von Lehndorff.
- In one standout image, Lourdes did the splits in a bodysuit with a unique design.
- “It’s one of the coolest images — nobody expected it when she did the splits,” said the Georgian-born designer.
- Koma said he admires Madonna as a source of inspiration and often turns to powerful female performers for creative motivation.
- “I do look a lot at powerful female performers that I listen to,” he told WWD in 2022.