This was revealed by Super Bowl Halftime Show producer Jesse Collins, who spoke to Variety.

"It's a decision that Jay makes," he said. "Since we've been onboard with that show, he's made it every year, and it's been amazing. He's always picked right."

The halftime event, planned by Jay-Z's Roc Nation, is set for Caesars Superdome in New Orleans on February 9.

Kendrick Lamar will headline the show, a decision that left Lil Wayne disappointed over not getting preference for the slot in his hometown.

Fans are speculating the decision was influenced by historical tensions between Jay-Z and Lil Wayne.

"We love Wayne," Collins added. "There's always Vegas odds on who's going to get to perform it. But I think we're going to do an amazing show with Kendrick, and I think everybody’s going to love the halftime show. I know Kendrick is going to work exceptionally hard to deliver an amazing show."

Lamar announced his performance through a 75-second YouTube video.

The creative direction will be by pgLang, a company founded by Lamar and Dave Free.

This is Lamar's second Super Bowl performance, his first being in 2022.

Jay-Z backed the performance, calling Lamar a "once-in-a-generation artist" with significant cultural impact.