Kendrick Lamar to Headline Super Bowl LIX Halftime Show in New Orleans
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Kendrick Lamar will headline the Super Bowl LIX Halftime Show on February 9.
- The event will take place at Caesars Superdome in New Orleans and will air on FOX.
Lamar announced his performance through a 75-second YouTube video.
- The show will be produced by DPS with Roc Nation and Jesse Collins as executive producers.
The creative direction will be by pgLang, a company founded by Lamar and Dave Free.
This is Lamar's second Super Bowl performance, his first being in 2022.
Jay-Z backed the performance, calling Lamar a "once-in-a-generation artist" with significant cultural impact.