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Word of the Year 2024: 'Demure' Dominates Gen Z's Vocabulary

1 day ago

Word of the Year 2024: 'Demure' Dominates Gen Z's Vocabulary
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7 Highlights

  • 'Demure' is Word of the Year 2024, echoing a shift to subtlety and elegance in culture.
  • Word searches for 'demure' soared 1,200% in 2024, showing significant public interest.
    • Influencer Jools Lebron's TikTok made 'demure' popular with Gen Z, impacting fashion trends.
    • Social media influencers like Jools Lebron demonstrate power in language and fashion trends.
    • Celebrities, including Jennifer Lopez, embrace 'demure' fashion, boosting its cultural appeal.
    • Legal issues around Jools Lebron's 'demure' trademark complicate its viral rise.
    • Social media shapes the 'demure' movement, illustrating digital influence on modern language.
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