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Warner Bros. Discovery Launches Max Streaming in Seven Asian Markets in November

2 days ago

Warner Bros. Discovery Launches Max Streaming in Seven Asian Markets in November
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10 Highlights

  • Warner Bros. Discovery launches Max in Asia November 19.
  • Max replaces HBO Go with expanded content library.
    • CEO JB Perrette highlights brand quality in launch.
    • Launch markets: Indonesia, Malaysia, Philippines, Singapore.
    • Plans include mobile-only tiers for affordability.
    • Further Asian rollouts planned in 2025.
    • Max combines content from HBO, Discovery, DC.
    • Technological upgrade over HBO Go emphasized.
    • Expansion follows previous successes in other regions.
    • Growth capitalizes on Asia's digital consumption rise.
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