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Walmart and Roku's 'Jingle Bell Love' Makes TV Shopping Interactive

3 hours ago

Walmart and Roku's 'Jingle Bell Love' Makes TV Shopping Interactive
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7 Highlights

  • Walmart partners with Roku for 'Jingle Bell Love' movie in November.
  • Viewers can buy products during key scenes in the movie.
    • Joey McIntyre stars as a single dad finding new love.
    • The movie is available for free on The Roku Channel.
    • Shoppable TV aims to boost viewer engagement and sales.
    • Accounts link to ease purchasing within the film.
    • Feedback helped add automatic payment info for convenience.
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