10 Highlights

• Spreen, known online as Iván Buhajeruk, made a 50-second football debut with Riestra, sparking controversy.
• Riestra's owner, Victor Stinfale, orchestrated Spreen's inclusion as a marketing tactic tied to the club's sponsor.
• • The influencer, who boasts millions of followers, was subbed off without touching the ball against Vélez.
  • Players like Vélez striker Braian Romero criticized the move as disrespectful to the essence of football.
  • Despite controversy, the stunt generated massive online engagement, with millions of impressions across platforms.
  • Juan Sebastian Veron, a noted football legend, condemned the act as a lack of respect for the sport.
  • Riestra's manager, Cristian Fabbiani, revealed the decision was driven by contractual publicity demands.
  • Spreen's debut aimed to leverage his digital influence, contrasting Riestra's modest social media following.
  • Fan reactions were mixed during the substitution, illustrating the polarizing nature of influencer involvement.
  • The episode highlights the growing trend of digital marketing blending with professional sports arenas.