business / markets
3 hours ago

Scottish Uproar as Irn-Bru Shifts to London-Based Advertising Firm

Scottish Uproar as Irn-Bru Shifts to London-Based Advertising Firm
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7 Highlights
  • Irn-Bru hires Lucky Generals, ending 30 years with The Leith Agency.
  • AG Barr's marketing switch angers nationalists, hints at an Irn-Bru boycott.
  • New CEO Euan Sutherland backs marketing shift for brand growth.
  • Irn-Bru prioritizes England expansion with new campaigns.
  • Lucky Generals beats London rivals to win Irn-Bru account.
  • The Leith Agency reflects on their special 29-year journey with Irn-Bru.
  • Irn-Bru promises smooth transition, honoring past agency contributions.
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