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John Lewis Christmas Ad Stirs Mixed Reactions: Magical Yet Chaotic

15 hours ago

John Lewis Christmas Ad Stirs Mixed Reactions: Magical Yet Chaotic
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10 Highlights

  • John Lewis launches 2024 Christmas ad on November 14.
  • Ad features a Narnia-inspired journey for a perfect gift.
    • Mixed reactions: magical for some, chaotic for others.
    • Emotive soundtrack by Richard Ashcroft enhances the ad.
    • First time a John Lewis store stars in a Christmas campaign.
    • Criticism over lacking a coherent storyline in the ad.
    • Ad follows a sister's nostalgic quest through memories.
    • Viewers question absence of male characters in the ad.
    • Nationwide search for musicians to cover the ad's song.
    • Competition aims to include a version on Christmas Day.
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