John Lewis 2024 Christmas Ad Embraces Sentimental and Nostalgic Themes

14 hours ago

John Lewis 2024 Christmas Ad Embraces Sentimental and Nostalgic Themes
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10 Highlights

  • John Lewis released 2024 Christmas ad titled 'The Gifting Hour'.
  • Features storyline of Sally searching for sister's perfect gift.
    • Set in the Oxford Street store, emphasizing its shopping role.
    • Richard Ashcroft's 'Sonnet' provides the musical backdrop.
    • Marks first time John Lewis store takes a leading ad role.
    • Nods to 1990s nostalgia capture viewer sentiments.
    • Ad includes emotional, memory-filled journey elements.
    • Launches talent search for cover artist of ad's song.
    • Reflects economic challenges and revival of shopping joy.
    • Proceeds benefit John Lewis' Building Happier Futures program.
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