business / markets
2 hours ago

Irn-Bru Changes Creative Direction with New Ad Agency, Ending 30-Year Partnership

Irn-Bru Changes Creative Direction with New Ad Agency, Ending 30-Year Partnership
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7 Highlights
  • Irn-Bru ends 30-year collaboration with Leith Agency.
  • Lucky Generals to manage Irn-Bru's future campaigns.
  • AG Barr aims to boost market presence with the change.
  • Irn-Bru's notable ads include 'The Snowman' and 'Fanny'.
  • Leith Agency won awards for their Irn-Bru campaigns.
  • Lucky Generals also handles Yorkshire Tea and Virgin Atlantic.
  • The rebranding aims to expand Irn-Bru's reach in England.
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