business / markets
1 day ago

Horizon Media Embarks on Aggressive Global Acquisition Strategy for 2025

Horizon Media Embarks on Aggressive Global Acquisition Strategy for 2025
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7 Highlights
  • Horizon Media plans acquisitions to expand expertise in retail and sports marketing by 2025.
  • Bob Lord, ex-AOL exec, joins Horizon as president to lead merger and acquisition efforts.
  • Horizon aims for global growth while increasing its presence in the U.S. market.
  • The Omnicom-Interpublic merger may lead to more ad agency acquisitions in 2025.
  • Horizon competes with top global media agencies to win major client accounts.
  • With 2,400 employees, Horizon is the largest independent media agency in the U.S.
  • Ranked 12th for new business in 2024, Horizon seeks global client partnerships.
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