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CMA Confirms Real Savings from Supermarket Loyalty Cards, Urges Shoppers to Compare Prices

19 hours ago

CMA Confirms Real Savings from Supermarket Loyalty Cards, Urges Shoppers to Compare Prices
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7 Highlights

  • CMA confirms savings on loyalty cards at five UK supermarkets in Nov 2024.
  • Shoppers can save 17%-25% on loyalty-priced items, says CMA.
    • CMA advises comparing prices as loyalty deals aren't always cheapest.
    • 40% of shoppers mistrust loyalty deals despite actual savings.
    • Asda and Aldi not included due to different loyalty schemes.
    • Young shoppers think non-member prices are inflated in promotions.
    • CMA highlights loyalty cards' role in collecting customer data.
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