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Black Friday: From Shopping Frenzy to Decline Amid Consumer Awareness

2 hours ago

Black Friday: From Shopping Frenzy to Decline Amid Consumer Awareness
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7 Highlights

  • Black Friday kicks off the US shopping season, reshaped from its 1980s profitability origins.
  • Incidents of violence during sales reflect negative consumer behavior on Black Friday.
    • Marketers use cult-like psychological tactics to manipulate consumer spending.
    • Social media amplifies Black Friday's urgency, encouraging overconsumption.
    • 'Buy Now! The Shopping Conspiracy' exposes manipulative market practices.
    • Younger generations prefer experiences, spurring movements like #Deinfluencing.
    • Retailers use consumer data for targeted marketing, swaying purchasing decisions.
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