10 Highlights

• Apple is evaluating the release of an Apple-branded TV set, possibly reigniting their TV tech ambitions.
• Mark Gurman's recent report notes Apple's renewed interest in TV sets, contingent on smart display success.
• • Apple aims to reshape smart living with new technologies like smart displays and potentially a TV set.
  • The revival of an Apple TV set hinges on the performance of upcoming smart displays, named 'HomePad'.
  • Apple's tech expansion includes innovations like home robots, with plans flexible based on market trials.
  • While TV set discussions are ongoing, Apple's focus remains on seamless smart home product integration.
  • Should the smart display initiative fail, Apple might reconsider its broader smart home technology strategies.
  • The potential Apple TV set targets the niche high-end market, contrasting Apple's broader streaming device lineup.
  • Gurman's insights reflect Apple's calculated approach to entering or re-entering tech markets with new products.
  • Apple Vision Pro is pivotal too, highlighting the company's layered strategy within the smart home ecosystem.