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Coca-Cola's AI-Generated 'Holidays Are Coming' Ad Sparks Debate
3 hours ago
- Coca-Cola releases AI-driven 'Holidays Are Coming' ad in the UK.
- The ad, inspired by the 1995 classic, uses AI to modernize nostalgia.
- Santa is absent, possibly due to AI hurdles or creative choices.
- Coca-Cola's Real Magic AI, with GPT-4 and Dall-E, powers the ad.
- Javier Meza stresses updating the ad for today's audience.
- Consumer feedback tested positive for the AI-created ad.
- Classic truck in the ad distributes Coca-Cola Zero Sugar bottles.